This project was done as a creative thesis for the Pforzheimer Honors College at Pace University. This projects aims to explore how advergaming, a form of interactive advertising, can enhance consumer engagement and influence brand positioning in the digital age. It combines academic research on branding, gamification, and interactive media with a creative case study: a Minecraft-based advergame for Pace University NYC. The goal is to evaluate advergaming's potential as a marketing strategy and provide practical insights for businesses aiming to adapt to evolving digital consumer behaviors.