Pace American Marketing Association
During my time as the Chief Creative Officer for Pace AMA, I was in charge of producing, editing, and reviewing all promotional material and developing the brand voice across all social media platforms. For the @amapacenyc Instagram specifically, I produced live content coverage by posting stories, scheduled, designed and posted advertisements for upcoming events, captured video footage for reels and managed the profile's highlights, bio, links, and internal relations.
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Improvolution
While working as a graphic designer for the New York branch of Improvolution, I was in charge of developing a cohesive visual brand for the @improvolutionnyc instagram account. Following their brand deck, I developed a visual theme based off of retro, comic book, and pop art imagery. I then used Canva to design posts for each category of events that Improvolution hosted:
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Booster classes
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Leveled Classes (1-4)
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Launch Into Yes
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Intro to Improv
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Special Events (Holidays, Guest Speakers, etc.)
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Filipino Youth International
While working as the internal public relations officer for the FIlipino Youth International student organization at Pace University, I was in charge managing the @pacefyi Instagram account. My responsibilities included developing a visual theme for the account, designing posts that adhered to the theme, posting live content to our Instagram story, and managing all direct messages. Some additional responsibilities also included building individual themes and social media campaigns for the organization's pageant representatives and other competitors.
